Hi, we're Joe and Marianne, the Founders of tincubate - a space where we tinkering with ideas and incubate them into reality.  We are passionate about tech and business, and are dedicating our knowledge and time to exploring ideas.

tincubate started as JTDC, where we provided consulting and technical execution for clients. As our business evolved, we started spending more time building out our own ideas and launching successful startups when the idea had incubated into something ready for market.  Here, tincubate was born.

Today, tincubate focuses on our core strengths: building & iterating technology, creating business strategies and providing mentorship. Our office space is built for collaboration and our work style fosters creativity, rapid development and iterative execution.


Empowered Collaboration
You don't have to be "technical" to create something tech-inspired if you have the right framework and guidance to support you.
Honest Transparency
Working with us, you can trust we have your best interests in mind. We only take on projects when we truly believe the product idea and the business model are both viable.
Invested Partners
We take great pride and care in what we do. We are emotionally and financially invested in our clients' success, which is why our clients trust our guided NPD process.
Technical Prestige
We create unrivalled technology-inspired products. By drawing on our extensive experiences and connections, we can add value in all aspects of technological design.

The Leadership Team

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Joe Deu-Ngoc


Joe has spent much of his 20-year career in Senior Engineering roles, most notably at Research In Motion (now BlackBerry), where he lead the development of cellular technologies as Lead Architect.  More recently, he led a hardware/software team to conceptualize, design, and build the world’s first ATSC 3.0 Broadcast System proof-of-concept in five months.  He then led the Technology Team at a water leak solution company, where he and his team developed five new wireless products and brought them to mass manufacture, optimized for both performance and cost within 2 years.

In 2018, Joe Co-founded JTD Consulting (JTDC), offering his expertise in End-to-End Solution Architecture, Rapid Manufacturing and Engineering to help startups and small businesses get their product ideas to market.  Joe brings his strong technical and business acumen along with a solid network of technical contacts and partners to JTDC’s clients to help make their product concepts a reality.  At JTDC, Joe developed IP that is being commercialized at Toxon Technologies, an archery tech company that he co-founded.  As CTO at Toxon, he oversees the technical implementation of the company’s product solution, consisting of both hardware and software.  He holds a Bachelor of Mathematics degree from the University of Waterloo and has been granted over 20 U.S. and International patents.

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Marianne Bell


Marianne started her career at Research In Motion (now BlackBerry), where she was focused on Process Development for software with the Cellular Technologies Engineering team.  She helped scale the QA team by establishing processes, automation tools and best practices for global QA centres.  She has since transitioned to focus on local tech startups.  At a Kitchener-based hardware design and testing services company, Marianne established business operations and processes during a period of high growth and rapid change.  She continued her entrepreneurial journey by co-founding JTD Consulting,  focusing on the Business Operations and Technical Management support for startups and small businesses that are realizing IoT solutions in traditionally non-tech or low-tech industries.  She holds a Bachelor of Mathematics from the University of Waterloo and a Bachelor of Business Administration from Wilfrid Laurier University.

Based on IP developed at JTDC, Marianne co-founded Toxon Technologies, a sports tech company focused on building technology products and solutions for archery applications.  As CEO, she oversees Toxon’s product development, business strategy and fundraising.  In 2019, Marianne was selected out of 100 Canadian companies as a finalist at Communitech’s Fierce Founders program, where she pitched Toxon Technologies in front of a live and live-streamed audience, gaining exposure within the tech community, local press and investment groups.



The success of our business is directly related to the strong relationships we build with others in the local and tech community. We seek to foster a collaborative, mutually beneficial relationship with everyone we work alongside.
We Promise:
To empower innovators with the product development expertise needed to design and build viable technology-inspired products.